I don't think there's much to discuss about the wisdom - that is, the stupidity - their actions. But the news media had to make some decisions about how to report the story. It was news, but giving these guys a lot of coverage would probably encourage others to do the same kind of thing (and get their faces on the TV and front page).
What should reporters/editors have done to report the parts that were appropriate to report, without glorifying the two guys? [Feel free to widen this discussion into a broader debate about whether the media should voluntarily choose not to report certain things, whether the media should be prevented from reporting certain things, whether the public is betrayed when a story is voluntarily not reported, and generally how the media choose which stories to lead with and whether their standard for that choice are the right ones.]